Social media is everywhere. In this peak time of technological revolution, your business should prioritize the best practices to ensure your relevance. In 2022, recruiting through social media remains one of the most effective ways to reach high-quality candidates. Explore this article to learn how to use social media for recruiting employees.
What are the benefits of using social media platforms to reach potential candidates? As 79% of job seekers use social media for their job search, utilizing social media for recruiting is one of the most efficient means to reach serious job applicants. Here are some more benefits of recruiting through social media.
Recruiting employees through social media platforms saves both time and money. Social media posts are consistently visible to potential applicants at any time, allowing potential candidates to find your company at any hour of the day. Furthermore, recruiting through social media often requires far fewer resources than through other platforms. Setting up and maintaining a social media presence doesn’t have to be an expensive endeavor!
Passive job seekers aren’t actively looking for another opportunity, but they’d happily accept a better offer. Eighty percent of employers find more passive candidates from recruiting on social media. There are often many more passive job seekers than active candidates, so social media is a powerful way to reach more of your target audience.
Building your brand on social media doesn’t just help find customers: it can help potential job applicants learn more about your company. Use your social media to highlight your company culture. Show off your work values, celebrate your employees’ victories and showcase any charitable activities.
To effectively recruit on social media platforms, make sure to engage job seekers. Engaging your online audience is important for any business. By interacting with potential applicants, the company builds trust, comfort and a positive reputation. Engaging with your potential employees can be particularly effective for targeting passive job seekers.
Visuals are powerful: content with relevant images receives up to 94% higher views. Apply attractive images to improve your reach on social media platforms and reach more potential applicants. Creating strong imagery can be a simple way to optimize your social media recruitment strategy.
Social media sites differ from each other. When choosing which social media platforms to recruit with, consider your brand and your target audience. Here are some more things to consider about recruiting on each major social media platform.
LinkedIn is the most popular platform for social media recruiting. More than 90% of recruiters search for potential applicants on this platform, cementing LinkedIn as one of the most prominent means of reaching possible employees. Develop a company profile on LinkedIn to start looking for candidates, join relevant industry or skill set groups to showcase your company’s worth and appeal to interested individuals in your field or utilize LinkedIn ads to target a specific audience and find applicants quickly.
Facebook holds a high user retention rate that spans a vast audience. This means Facebook is a great platform to build a brand and engage passive job seekers! By interacting consistently with your audience and winning their trust, you will improve the application rate of passive applicants. Encourage your employees to interact with your Facebook presence to further improve engagement. Facebook ads are another effective practice for recruiting on this social media platform.
With a limited character count, building your brand on Twitter can be deceptively challenging! To engage potential employees, employ a captivating, relevant image with your tweets. Also, make sure to use the hashtag system to target relevant keywords for your industry.
Instagram is among the most engaging social media platforms. Recruit employees through Instagram by utilizing appealing imagery combined with Instagram’s effective hashtag system to catch the attention of potential job applicants. Posting on Instagram is an effective way to build your company brand and attract the attention of more potential employees at the same time!